这是“斯坦福大学技术创业家论坛”在2002年时的一段录像，而今天我收到该论坛的一封电子邮件，这段演讲被重新重点推荐。在当前美国金融危机的大背景下，“朝花夕拾”就别有一种特别的意味在里面。

风险投资公司Mobius Venture Capital的Heidi Roizen认为客户的钱是最好的，远远好于风险投资的钱。（这里的客户是指：付钱给你的企业或个人）。她说：“客户能够帮助你发现问题，同时，一个客户的问题具有普遍的参考作用。如果你有了3个客户，你就可能销售产品给5000个客户。客户付钱给你，同时反馈意见给你，让你找到你的问题，让你完善你的产品，这是多么好的一件事。......”

这一则录像很短，我增加一些自己的体会：（以下序号不代表顺序优先级）

1-客户不会和企业一起投机；而风险投资人会鼓励、甚至要求企业去投机。

2-多数风险投资人不关心你企业的死活。你的企业只是投资人生产利润的“产品”之一。

3-多数投资人不关心你的核心价值。他们在等着下一接力棒的、比他们更“笨”的投资人。（总会有的）

4-多数投资人其实比你更不了解这个行业。

5-还有一点很重要，用客户的钱，你就不用分股份给他们。而投资人就不同了。

[演讲人简介]

Heidi Roizen ，Mobius Venture Capital

Heidi Roizen is a managing director （执行董事）for Mobius Venture Capital. She joined the fund in April 1999. Ms. Roizen serves as a director of AuctionDrop, Ecast, InStoreCard, MessageCast, Perpetual Entertainment, Planitax, and Reactrix. She is also a board member of the National Venture Capital Association (NVCA)（美国国家风险投资协会理事）. Her notable prior board service includes Great Plains Software, which was acquired by Microsoft in 2001.

Prior to joining Mobius Venture Capital, Ms. Roizen was a consultant to numerous technology companies, including Microsoft, Intel and Compaq. （包括微软、英特尔、康柏在内的多家技术公司顾问）From 1996 to 1997, she was vice president of Worldwide Developer Relations for Apple Computer. （苹果电脑全球开发商关系部门副总裁）Before joining Apple Computer, Ms. Roizen served for 13 years as CEO of T/Maker Company, a successful software developer and publisher. She is a past president of the Software Publishers Association and has served as a public governor of the Pacific Exchange. Ms. Roizen has been recognized as one of the 100 most influential people in the microcomputer industry by MicroTimes, Personal Computing Magazine and Upside Magazine. （微电脑领域100名最具影响力人士）Ms. Roizen has a B.A. and an M.B.A. from Stanford University.（斯坦福大学MBA）

Related Links: www.mobiusvc.com