Currently, under the shadow cast by the world economic crisis, the global market of Machine Tool Industry has been taking on new changes, which provides both great challenges and opportunities to each Machine Tool Enterprises.    Confronting dramatic decline of orders from western countries and poor domestic sales in parts of our national market, a number of enterprises either look on wandering or hesitate to move forward concerning the market and cost problems, some of them even shut down business one by one; whereas another group of the enterprises are now trying every methods of integration into the bred-new pattern of global Machine Tool market, which makes them stronger in the market. It is quite sure that the coming winter is not a time for hibernation.

In order to keep a steady and relatively fast growth of our national economy, the State Council has announced ten more powerful measures to “secure domestic demand and promote fast growth.” Till 2010, the total investment by the central government is probably will be increased from 4 trillion yuan to 18 trillion yuan, due to local government’s passion for investment. By Stimulating domestic demand, the expansion and reproduction of infrastructures is realized, which provides equipment manufacturing industry a good opportunities to achieve the technical transformation. Moreover, the initiation on value–added tax reform will stimulate the economy significantly.

The combination of measures of our central government has largely exceeded the expectation of many economists. The Morgan Stanley Bank in America also come to a conclusion “ The Chinese government wish to boost confidence among private enterprises by promising them ‘a momentum of fast growth in the national economy’. In addition to that, the ‘linkage-between-government-and-enterprises’ approach has granted crucial opportunities to the development of national machine tool enterprises. What the enterprises have to do is to improve their management and define their products.

Under the macro-economic regulation and control, Chinese government has started a series of projects in national defense, aviation and aerospace, shipbuilding equipment, energy industry, oil and gas exploration, transportation and so on, which propel the machine tool market towards the needs of multi-axis, intelligent, compounded, eco-friendly products, which showing a broad market to overseas high-end machine tool products and speeding up the pace in enlargement of scale and refinement of product structure globally. At present, a super-sized(311.6 skm) world class and modern base for equipment manufacturing is being constructed in Lingang New City which focus on civil aviation, passenger vehicle manufacturing, manufacturing of key pieces of ship, power generation and transmission equipment, marine engineering equipment etc.

Due to specialty of machine tool industry, professional machine Tool fair provides a best way of connecting machine tool enterprises with clients and exploring the market, meanwhile, provides a platform to promote products and company images and in touch of the latest technologies in the industry. Nowadays, a number of large and small machine tool fairs have make their marks in the industries, which play an important rule in connecting machine tool builders and local market. Among these fairs, the biennial China International Machine Tool Fair take place in Beijing, representing the north region of China and the annual Shanghai International Machine Tool Fair in Shanghai representing the east region.

China is divided in to four economic regions including the east, west, middle and northeast region. Shanghai, serves as the core of the east region, is catching much of the attention. Nearly 90% of the World Top 500s have set up global purchasing centre or branches in Shanghai; a large group of equipment supplier with worldwide reputation has gathered in Shanghai. Even the “European EMO”, which lists on top of the four famous international machine tool fairs, holds the press release in Shanghai at late autumn to recruit exhibitors. It goes without saying that the China and Shanghai has stood its prominent position in the global manufacturing.zhangtina.cn

The global market of Machine Tool Industry has been surging vibrantly these years. The probably 18 trillion packages is no doubt a powerful injection to the economy which, directly or indirectly accelerates the shuffle of the machine tool industry and redefines the whole equipment manufacturing industry. Enterprises are born to face market storms which bring both risks and opportunities. We have every reason to believe that only those enterprises good at seeking innovation and changes by adopting right strategies would revive during the world economical recession.