1在网页的标题中包括目标城市
有些青睐本地设计师的客户可能会在搜索引擎中搜索，并在关键词中包括地理位置，如使用类似“费城网站设计师”这样的关键词进行搜索。“网站设计”、“网站设计师”这类通用搜索关键词通常竞争激烈，难以在其中获得靠前的排名，但本地搜索中竞争的激烈程度却要小得多。如果你想抓住这些本地客户，何不对你的网站做些优化，让自己在本地搜索中脱颖而出呢？网站标题是最重要的因素之一，但使用本地条件的通用SEO也会影响你网站的其他方面。
2 使用有效的meta描述
尽管meta描述对搜索引擎排名的影响很有限，对网站的点击率却影响甚大。大多数搜索引擎在SERP中使用meta描述标签——如果有的话——展示设计师的网页内容。想象一下你的潜在客户寻找本地设计师时的心理活动吧，若他或她要搜索某个特定位置的设计师，与那些没有位置信息的meta描述相比，他更倾向于点击那些具有位置信息的meta描述。
3 利用点击付费广告
PPC广告的最大优点之一就是你可以精确且轻松地针对特定地域投放广告。不同PPC程序提供的工作方式不同，但大多数主流程序都具备只向特定地域的搜索者显示广告的功能。这种方式可以让你的广告更有效率，不必为来自其他地方的点击浪费广告费，你还可以在广告中包含本地化的关键词和语句，以吸引更多注意力，提高点击率。除缩小广告的投放范围外，你还可以针对那些本地关键词做广告，如同第一点中提到的对SEO的利用一样。
4 加入某个商会
本地商会具有丰厚的资源，你可以从中结识其他本地企业主，建立有价值的人际关系网。几乎每个城市、乡镇或乡村都有一个商会，其会费通常也都比较合理。而且，现在许多商会都会用一个在线成员名录链接到会员的网站。在商会中，你的付出总会得到回报。若你积极参加各项商会活动，努力结识其他会员，就能建立一些有价值的商业关系。若你加入了商会，却没有真正投入其中，那你也就不会从中得到多少好处。
5 在本地网站增加友情链接
大多数城市都有一些本地网站，这些网站在本地搜索中占据相当多的流量和相对较高的排名。如果你能在这些网站上加入到自己网站的链接，你的本地访问量也会相应增加。此外，你还可以把链接放到其他本地商务网站上，也可以增加你的本地点击率。
6 与人脉较好的本地客户合作
有时，为一个知名或人脉广泛的本地客户做网站可以为你带来一些其他本地业务。多与那些为其设计网站能提高曝光机会的商行或组织合作。不要只依据所得报酬的数目来衡量一个工作机会的潜在价值。若某个工作能为你带来更多工作机会，可以考虑适当少收点钱。
7 主动出击
吸引本地客户不能只等着他们上门找你。作为一个本地设计师，比起那些外地设计师你具有地理上的优势。主动发掘那些潜在的工作机会。至于怎么做就看你自己发挥了，但若本地搜索不能提供你想要的结果，请行动起来。你也许碰巧知道某些本地企业主可能需要你的服务，那何不跟他们谈谈，看看是否有共事的机会呢？
8 参加本地网络活动
商会、社团、社区学院，以及其他本地商务活动都可能为你带来结识其他企业主的机会。我第一次参加网络活动时，与他人接触还非常不安，但我很快认识到每个人到那里就是为了结识他人。没有哪个人参加活动是为了一个人呆在角落里。那些活动是结识他人的最佳场所，因为每个人都想要在其中结识一些新朋友。
9 分发名片
很多本地服务提供商把名片当作发掘新业务的途径。你可能随地都会看到房地产经纪人的名片。一张引人注意的名片，也许就能决定你能否得到某个工作。尽管这不可能成为最有效的营销手段，却是一种很好的辅助手段。
10 本地广告
那些寻找设计师的本地客户可能会翻看黄页或报纸这类出版物。很多时候，设计师太专注于网络宣传推销，却忘记了那些更传统的营销手段。
你的经验？
你还有哪些吸引本地客户的经验？不妨说出来，与大家共享。
Tips for Attracting Local Clients
Most web designers work with clients from all over the country or even all around the world. While it certainly allows the designer to expand his or her marketplace, there are sometimes competitive advantages that exist when targeting work from local clients. Because local marketing is sometimes overlooked, I wanted to put together this list of suggestions for doing more work in your own backyard.
1 – Use the city you are targeting in your page titles
Some potential clients that prefer to work with a local designer will turn to a search engine, and they’ll use a locality in their search phrase, such as “Philadelphia web designer.” While general search phrases like “web design” or “website designer” are extremely competitive and difficult to attain high rankings, local searches are far less competitive. If you are going after these local clients, why not optimize your site for local searches? Page titles are one of the most significant factors, but general SEO using local terms will affect other areas of your site as well.
2 – Use effective meta descriptions
While meta descriptions have very limited impact on search engine rankings, they can have a much more significant impact on click-through rates. Most search engines use the meta description tag, if there is one, on the SERPs to show searchers what they page is about. Think about the mentality of a potential client that is looking for a local designer. If he or she does a search for a designer in a specific location, most likely a meta description that mentions that location will be clicked over one that doesn’t mention the location.
3 – Pay-Per-Click advertising
One of the great advantages of PPC advertising is that you can accurately and easily target certain geographic areas. Different PPC programs offer different ways of doing things, but most of the major competitors will give you a way to show your ads only to searchers within a specified region. By doing this you can make your ads much more effective. You won’t be wasting money on clicks from other parts of the world, and you can include localized keywords and phrases in your ads to draw more attention and more clicks. Aside from just narrowing down the geographic region that sees your ads, you can also target local keywords just like you’re doing with organic SEO in the first point that was covered.
4 – Join a chamber of commerce
A local chamber of commerce can be a great resource for meeting other local business owners and making valuable contacts. Almost every city, town or county has a chamber of commerce, and membership dues are usually pretty reasonable. Additionally, many chambers now will also link to the websites of their members through an online membership directory. With a chamber of commerce, you will get out of it what you put into it. If you’re actively attending events and making an effort to get to know other members, you will make some valuable business contacts. If you join the chamber and don’t really put anything into it, you won’t get much out of it.
5 – Get links from local websites
Most cities have localized websites that get a decent bit of traffic and rank well for local searches. If you can get links from these sites you could in turn get more local traffic of your own. Additionally, you can get links from other local business that could result in more local traffic.
6 – Work with a well-connected local client
Sometimes doing a website for one well-known or well-connected local client can lead to several other local jobs. Make an effort to identify some businesses or organizations that would provide a good opportunity to get some exposure from designing their website. Don’t always judge a potential project based simply on the amount of money that you’ll make on that work. If there is strong potential to lead to even more work you may want to consider taking the project for less money than you would otherwise.
7 – Be proactive
Attracting local clients isn’t all about waiting for them to come to you. As a local designer you have an advantage over designers in other parts of the country or the world. Be proactive and pursue some potential jobs on your own. How you go about this is up to you, but if local searches aren’t providing the results you want, take some action. Chances are you already know some other local business owners that could be in need of your services. Why not talk to them and see if there is an opportunity to work together?
8 – Attend local networking events
Chambers of commerces, community groups, community colleges, and other local businesses may provide you with opportunities to mix with other business owners. When I first attended networking events I was pretty uncomfortable approaching others, but I quickly realized that everyone was there to meet other people. No one goes to a networking event to stand in the corner by themselves. They’re a great place to meet others because everyone is so open to making new connections.
9 – Distribute business cards
A lot of local service providers use business cards as one of their means for finding new business. You probably see business cards of real estate agents just about everywhere you go. Having an attractive business card that you can leave may be the difference between getting work and not getting work. While it will never be your most productive form of marketing it can be a nice supplement.
10 – Local advertisements
Local clients that are looking for a designer may turn to publications such as the Yellow Pages or the newspaper. Many times designers get so focused on online promotion and marketing that they tend to forget more traditional methods.
What’s Your Experience?
What have you found to help with attracting local clients?
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