根据最新数据，美国网络广告2007年增长26％，达到212亿美元，Top 10垄断了69％份额。与国内情况相当。
调查来源：The Interactive Advertising Bureau (IAB)和PricewaterhouseCoopers LLP
|
广告形式 |
2007 |
2006 | ||
|
广告类型 |
$ |
% share of market |
$ |
% share of market |
|
Display Advertising |
4,455 |
21% |
3,685 |
22% |
|
Sponsorship |
636 |
3% |
496 |
3% |
|
Rich Media (06 including Broadband Video) |
1,657 |
8% |
1,192 |
7% |
|
Digital Video (07 only) |
324 |
2% |
N/A |
N/A |
|
All Display |
7,072 |
34% |
5,373 |
32% |
|
Keyword Search |
8,805 |
41% |
6,799 |
40% |
|
Classifieds |
3,321 |
16% |
3,059 |
18% |
|
|
424 |
2% |
338 |
2% |
|
Lead Generation* |
1,584 |
7% |
1,310 |
8% |
|
TOTALS: |
21,206 |
100% |
16,879 |
100% |
网络广告业集中程度
|
|
FY 2007 |
FY 2006 |
|
Top 10 |
69% ($14,632) |
69% ($11,647) |
|
Top 25 |
80% ($16,965) |
82% ($13,841) |
|
Top 50 |
89% ($18,873) |
92% ($15,529) |
网络广告定价模式
|
|
FY 2007 |
FY 2006 |
|
CPM or Impression |
45% ($9,492) |
48% ($8,102) |
|
Performance Deals |
51% ($10,817) |
47% ($7,933) |
|
Hybrid |
4% ($897) |
5% ($844) |