China's accession to the WTO, as the area of retail services and other tertiary industries. bear the brunt of facing their foreign counterparts from the huge impact. In order to meet the challenges and keep their own markets, and build foreign chain to match the strength and size The best way -- chain. This paper first chain of a brief presentation, after which discussed the promotion of the development of China's chain of significance. Then summing up our chain of the status and the results achieved, with a case in the development of the common problems, such as : delays in the purchase price, poor logistics, heavy debt burden, blindly copying, wastage. Immediately issue for the future development of strategic direction for a more comprehensive analysis, and the expansion of the scope of industries, Business structure for the rationalization and diversification, the development of positive franchising, cultivating large chain enterprises, and improve the level of management, focus on promoting the development of the central and western and other underdeveloped areas such as the development of preliminary 6:00 countermeasures.