China Luxury Market---Oasis or Mirage?

China Luxury Market---Oasis or Mirage?

Despite slowdown of luxury consumption in such mature luxury markets as European, US and Japanese markets, China remains a focal point in world industry due to its stable growth and promising luxury prospect in the upcoming years. In 2009, China accounted for one-fourth of world luxury consumption and luxury clothes, watch, jewelry, cosmetic brands like LV, Chanel, Prada, Gucci etc are still playing dominant role in the market. However, facing such a market filled with a variety of opportunities and challenges, only by means of taking immediate measures to cultivate customers’ sense for luxury exclusivity and tradition, fostering specialized talents in different-tier cities, establishing effective CRM brand management system, exploring more potential channels for brand communication and retailing and well integrating luxury brand with local culture could a brand achieve success in China.

中国奢侈品市场---绿洲还是海市蜃楼？

尽管欧美、日本等成熟奢侈品市场在经济危机的影响下遭遇了市场的低迷，中国仍然凭借其稳定的奢侈品消费增长及广阔的前景成为了世界奢华品行业一颗璀璨的明珠。2009年中国的奢侈品消费额占到了世界的四分之一，路易威登、香奈儿、普拉达、古驰等传统的皮具、服饰、腕表、珠宝及化妆品仍旧受到广大消费者的青睐。作为广大奢侈品牌，面对这样充满希望与挑战的市场，从品牌自身角度出发，应采取措施培养客户对品牌的高血统及传统的意识，培养对品牌的忠诚度，在不同尤其是二三线诚实建立完善的人才培养体系，在企业内部建立有效的客户关系管理体系以及开拓创新的市场推广及零售渠道，将成为奢侈品牌在中国市场取得成功的关键所在。

The 5th Annual China Luxury Summit 2010
第五届中国奢侈品峰会2010
June 24th-25th 2010 | Macau China
2010年6月24至25日 | 中国澳门

Based on the success of China Luxury Summit from 2005-2008 covering over 2000 luxury elites from world top luxury brands, 5th Annual China Luxury Summit 2010 is back in Macau on June 24th—25th, 2010 when ushering into its 5th year. Highlighting China’ luxury market--an oasis of hope and possibility immune to financial crisis and is expected to be further booming and robust in the following years, the event will be an ideal platform for luxury leaders to share sophisticated experience in brand management, marketing & PR strategy, retailing channel exploration in the form of keynote summit, exhibition, master-class workshop & training and grand award ceremony. 5th Annual China Luxury Summit 2010 will be an unparalleled event you can't miss.

Highlight：

A grand luxury elite gathering in China with 5 years' proven track record
An unparalleled occasion gathering over 300 top luxury brands, retailers and hi-end media
The most enlightening vision in luxury oasis---Chinese market
Deep penetration into Chinese luxury market: from land-rush era to ROI focus
Focusing on the coordination between brand globalization and brand exclusivity
Looking into the emerging luxury lifestyle in post-crisis era

　　作为中国乃至亚洲奢侈品行业万众瞩目的盛会，第五届2010年奢侈品国际峰会将于2010年6月24日至25日于中国澳门隆重召开。往届会议共吸引到了世界顶级奢侈品牌2000多位精英人士的参与。作为世界奢侈品行业的绿洲，探索蓬勃发展的中国奢侈品市场的机遇、希望及挑战将成为此次峰会的主题。此次峰会将以高端峰会、展览、大师培训及颁奖典礼的形式展开，来自世界顶级奢侈品牌的演讲嘉宾将就先进的奢侈品牌管理、独到的营销公关方式及有效的零售策略发展专题演讲。第五届2010年奢侈品国际峰会将成为您不容错过的奢侈品盛会。