Adapt to current consumer trends change, Coach is not only cleverly positioned in a market space is growing, but dare to challenge the luxury goods industry, the door seemingly unbreakable rules, formed its own unique brand of operating rules.

Chen has always been change in the speed of the new fashion industry, will launch new products every quarter, to define the prevalence of quarter wave, it is accepted practice. However, this speed it seems too slow in the Coach. Through statistics, Coach found that about 30 days old customers will patronize a Coach of the store. In order to return to the store every time when they are surprised to see new products Coach Ergo handbags coffeeblack and stimulate their desire to buy, Coach accelerated the pace of new product updates. In Frankfurt's eyes, this monthly shipment rate of introduction of new products, precisely in line with the pace of life of consumers.

In this way, the month launched new products will always be placed in Coach stores the most prominent position, so that each consumer can immediately after being induced. Moreover, as long as over a quarter, the product is no longer sold. Continue to sell a coach handbag than a year for the European luxury brands, Coach "difficult to recover once the miss" is often the moment to persuade them to buy the important reasons.

Moreover, in order to convince consumers to buy more products, Coach handbags to as a "21st century shoes." According to the survey, American women buy 6-8 pairs of shoes each year to match different clothing and Coach OP ART LARGE SABRINA 12943 occasions, but usually only two bags. So, Coach became the first made on different occasions and different seasons with different luxury brand handbags.

Later, Coach has introduced new products, and define many new types of handbags, such as a weekend bag, Coach 09 GRAMERCY OP ART Purses Gold 42945 travel bag, dinner bag, short-term vacation packages, wrist bags. In which a wrist bag hitting record sales of 100,000, much of the young women's market open .